Health Arts Society

Outcome
Kirk & Co. produced a Communications Plan for the Health Arts Society to support the Society in raising public awareness about its mission to provide the arts for people isolated in health care facilities, and to help meet or exceed the society’s annual fundraising targets. Kirk & Co. also supported Health Arts with media relations in the lead-up to several events, including a ministerial funding announcement that supported the expansion of related programming around the province.

Background
Health Arts offers year-round programming that provides professional music and other live arts to underserved audiences around the province. The benefits of arts intervention for people in care facilities are readily recognized as consistent with the high value placed on the arts as an enhancement to ordinary life. Health Arts’ audiences are often bereft of stimulation and opportunities for activity, have suffered severe losses, are usually isolated, and often have only a short time to live. Through live performances, Health Arts improves the quality of life of its audiences.

Key Milestones
Key milestone includes:

• Announcement of provincial funding to expand programming

Website
Health Arts Society